Digital transformation

What is Digital Transformation?

Digital transformation describes the process of holistically adapting all business models, processes and structures to the opportunities and challenges of the digital future. This means that companies and organizations modernize their way of working by using advanced digital technologies such as cloud computing, artificial intelligence, big data and the Internet of Things to align their companies for the future by rethinking and reorganizing their processes, products and services. The benefits of digital transformation are that companies can offer their products and services more flexibly and efficiently, have a future-proof business model, and better adapt to the needs of their customers and employees. Unlike digitization, digital transformation is primarily about aligning the complete business model for the future and taking a holistic digital approach to all processes and structures, whereas digitization focuses primarily on increasing the efficiency of individual processes or structures through digital products/services.